I RELY ON EXPERIENCE TO KEEP IMPROVING.
Attention is short and scattered. I try to keep the work clear, considered, and consistent—something that holds up across different formats and over time.
MICHAEL SOUTER, CREATIVE CONSULTANT / ARTIST
Michael Souter has worked across branding, design, and the arts for over 40 years—primarily with clients in the luxury, fashion, beauty, lifestyle, culture, and corporate sectors.
Art has always been part of his practice. Living in different cities shaped the work in subtle ways. San Francisco and Tokyo influenced scale, minimal form, layering, and contrast; New York introduced elements of language, film, and energetic structure.
He has also taught design and fine art at École Internationale in Geneva and California College of the Arts.
For more information:
Michael Souter
50 Madison Avenue, New York NY 10010
ms@michaelsouter.com