B-ROLL: IMAGE LIBRARIES
In an age in which behind-the-scenes material is just as valuable as what’s on the main stage, B-Roll footage is a great way to both make your audience feel like they’re in on something while further promoting the unique character and aesthetic quality of your brand.
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Brand development, marketing tools
Stonehill Taylor, based in New York City, is an architecture and interior design firm specializing in the creation of extraordinary hospitality environments. The firm's approach blends the unique essence of each location with the specific needs of the client, resulting in uniquely magnificent results. Stonehill Taylor has been responsible for various renowned preservation projects, such as Ace Hotel New York and the St. Regis, and provides specialized services to a diverse array of bespoke clients, creating designs that harmonize timeless elegance with innovative modernity.
The mission was to revitalize the brand by infusing it with a minimalist aesthetic. This journey of transformation commenced with a refinement of the brand name and evolved to include the development of a new logo type, the establishment of primary and secondary type, the creation of a modern color palette, and the development of internal communication tools. The tone and style of the website were also refined to mirror the renewed, contemporary identity of Stonehill Taylor.
Provide virtual (and later physical) meeting spaces for the global promadic traveler community. A collaboration between artist Krista Kim and Design Hotel Group to create one-of-a-kind artistic spaces where attendees can meet, both virtually and later, in person, the result of which will trigger a collection of NFTs that will be auctioned.
Project is currently under consideration.
Brand development and design
Purpose is a groundbreaking social enterprise, forging innovative socio-economic models that are people-centric and technologically enabled. It specializes in inaugurating ventures and organizations focused on catalyzing meaningful change, utilizing its extensive experience to collaborate with leading entities and integrate purpose and community engagement at their core.
Originating from influential platforms for social change like GetUp and Avaaz.org, Purpose now consolidates a diverse pool of experts including political organizers, storytellers, technologists, economists, consultants, and entrepreneurs.
Deliverables included a revamped brand identity, a range of print and digital collateral, and advisories on potential advertising partnerships.
