MODERN TOOLS. SEASONED EYE. EXCEPTIONAL VALUE
After decades in the industry, I’ve stepped out of the conventional studio model to work directly with founders, consultants, and investors, offering elevated brand strategy and design delivered with speed, flexibility, and real impact for internal teams, external partners, and audiences.
This way of working draws on my core strengths, design, art direction, and long-term brand building, while offering exceptional value. As a one-person studio, I operate with the focus and experience of a senior partner, without the overhead of a traditional agency. It’s cost-efficient for clients and far more hands-on.
TODD SNYDER & WOOLRICH
I partnered directly with Todd Snyder to help define his brand mark, visual system, and tone and manner, applied across product, marketing tools, and internal presentations to support category expansion. This included introducing Todd to master perfumer Rodrigo Flores-Roux at Givaudan and collaborating on the creation of an upcoming collection of new fragrances, while also guiding the creative direction for his growing line of men’s essentials.
For Woolrich, I led an accelerated brand evolution that included a new logo design, comprehensive brand guidelines, product branding assets, environmental design elements, and a unified marketing system. These tools brought cohesion to the brand’s global presence and contributed to its successful acquisition by BasicNet on December 1, 2025.
In every engagement, I not only build the tools, but also equip internal teams to use them with confidence. It is a lean, collaborative process designed to create scalable brand foundations and empower companies from the inside out.
GenHouse began with a simple question: what’s next for how we live, connect, and age? Inspired by cultural communities such as Spring Place, NeueHouse, and Soho House, GenHouse reimagines active adult living as a design-led, intergenerational cultural platform. The model is built around four membership pathways: Creative / Educator, Collective, House, and Intergenerational Living, supporting creative exchange, thoughtful programming, and integrated care.GenHouse is not a lifestyle concept. It is a long-term cultural system designed for relevance, dignity, and sustained value.
STUDIO
Alongside my advisory work, I maintain an active studio practice. My paintings, on canvas and paper, are process-driven and materially focused. Built through layered applications of mixed media, sanding, and abrasion, the work reduces the surface to its essential structure. Through blocking, subtraction, and controlled erosion, each piece seeks clarity through removal.
The works shown are from my Tokyo series.
CREATIVITY AGAINST GUN VIOLENCE
Creativity Against Gun Violence (CAGV) emerged from personal experience and collective urgency. Following the 2021 Oxford High School shooting in Michigan, an event witnessed by my nieces, CAGV was created to provide space for expression, reflection, and dialogue through art, performance, film, and storytelling. The initiative operates beyond traditional galleries, engaging educational, community, and public spaces.
Now in conversation with universities and cultural partners, CAGV is developing toward a scalable social-impact model, using culture and visibility to fund awareness, healing services, and creative programs for those affected by gun violence.
This work is ongoing, rooted in the belief that creativity can be an active force for healing and accountability.