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V.12 DESIGN, CULTURE & COMMUNITY

FRACTIONAL CREATIVE DIRECTION & BRAND ADVISORY

Partnering with founders, leadership teams, and investors to strengthen brands, refine positioning, and guide creative development across fashion, beauty, lifestyle, and cultur

CREATIVE PARTNERSHIP.

For nearly a decade, I have had the pleasure of working with Todd Snyder as a brand and marketing advisor. My involvement spans a wide range of initiatives, from brand development and marketing programs to new product concepts and creative exploration. What I value most is the collaborative nature of the work, partnering with Todd and his team to develop ideas that often begin as sketches, generative typography studies, or prototypes and evolve into products, experiences, and communications that support the continued growth of the brand. These concepts and prototypes help define visual language, typography, and creative direction across a variety of brand applications.

STUDIO

After a brief hiatus from the studio, I am focused on challenging myself through larger works and more ambitious experimentation. Recent work is currently on view at 180 The Store in Tribeca and at Russell Steele Gallery in East Hampton.

GENHOUSE

CULTURE DOESN'T AGE

People are living longer, healthier, and more active lives than any generation before them, yet most housing models still view aging as a period of withdrawal rather than participation. GenHouse was created to address this gap by reimagining active adult living as a culturally integrated experience where culture, purpose, wellness, learning, work, and community help people remain active, connected, and engaged. Drawing inspiration from places such as Soho House, Spring Place, Westbeth, and Auriens Chelsea, the project explores the idea of social infrastructure rather than simply housing. As GenHouse continues to evolve, we have been fortunate to build relationships with an exceptional network of advisors, operators, developers, and investors who are helping shape its next chapter.