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V.9: MICHAEL SOUTER

COMBINING EXPERIENCED BRANDING, ARTIST COLLABORATIONS, AND A STUDIO PLAYGROUND.

FRACTIONAL CREATIVE CONSULTANT - THOUGHTFUL GROWTH

As a fractional creative consultant, I provide creative direction and design leadership across the luxury, beauty, lifestyle, and cultural sectors, supporting both established and emerging brands.

Work includes brand extensions, curated partnerships, new product opportunities, and the development of brand guidelines that drive consistency, enhance visibility, and support growth. I collaborate with internal teams when possible, offering leadership, execution, and strategic insight on-site or remotely. This approach reduces overhead by leveraging in-house resources while maintaining high-level creative value. Brand and marketing tools are often audited and refined to align with evolving goals, resulting in greater flexibility, sharper focus, and direct access to seasoned expertise, without the structure or cost of a traditional agency.

As marketing budgets tighten and business models shift, fractional creative has become a smart, scalable approach. It not only delivers thoughtful, design-driven work but also strengthens internal teams for long-term independence and growth.